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Jan 2020

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(Credit: Bus World)

10 Jan 2020

Veganuary ads back on buses

A bus firm has put back posters promoting veganism on the back of its buses in Shropshire after their removal led to criticism.

Campaigners had paid £2,650 for 20 ads promoting Veganuary on Arriva buses in Shrewsbury and Telford.

Veganuary advert
A Veganuary ad on the back of a bus
(Credit: Jo Reff)

The bus company subsequently removed the posters, saying it was not due to their content but a failure to follow the correct approval process.

Arriva said today it had resolved ‘an operational error’ and reinstated the adverts.

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